Lee Jofa Acquires Connecticut Fabric Company
October 8, 2008
BETHPAGE, New York – A subsidiary of 90-year-old Kravet since 1995, Lee Jofa has announced the acquisition of the high-end decorative fabric company, SeaCloth, LLC.
SeaCloth's fabrics are a mix of bright and exotic sea-inspired prints made for indoor and outdoor use. The line will be available immediately through Lee Jofa showrooms and sales representatives across America. Before it was purchased by Lee Jofa, that SeaCloth line was distributed by John Roselli, David Southerland, Summer Hill and a few other sellers.
Under the design direction of Stephen Elrod, executive vice president and creative director at Lee Jofa, the SeaCloth range will be expanded for future collections. "I am so excited to further develop the SeaCloth brand as it offers a fresh look and a different point-of-view for Lee Jofa and will allow our sales representatives to increase their distribution and sales efforts for our entire collection of fabric brands," Elrod said.
The Connecticut-based company, SeaCloth, has an interesting but brief history as it was launched only five years ago by Susan Harris and Deirdre Halper – two women who had a vision for large-scale design and bright colors. Harris, an accomplished fine artist before starting the company, wanted to try her hand at textile design, and did so successfully by crafting watercolor paintings which were translated to screen prints on crisp cotton and linen ground cloths – a practice still enacted at SeaCloth today.
SeaCloth's fabrics are a mix of bright and exotic sea-inspired prints made for indoor and outdoor use. The line will be available immediately through Lee Jofa showrooms and sales representatives across America. Before it was purchased by Lee Jofa, that SeaCloth line was distributed by John Roselli, David Southerland, Summer Hill and a few other sellers.
Under the design direction of Stephen Elrod, executive vice president and creative director at Lee Jofa, the SeaCloth range will be expanded for future collections. "I am so excited to further develop the SeaCloth brand as it offers a fresh look and a different point-of-view for Lee Jofa and will allow our sales representatives to increase their distribution and sales efforts for our entire collection of fabric brands," Elrod said.
The Connecticut-based company, SeaCloth, has an interesting but brief history as it was launched only five years ago by Susan Harris and Deirdre Halper – two women who had a vision for large-scale design and bright colors. Harris, an accomplished fine artist before starting the company, wanted to try her hand at textile design, and did so successfully by crafting watercolor paintings which were translated to screen prints on crisp cotton and linen ground cloths – a practice still enacted at SeaCloth today.
