NEW YORK—Beth Greene, a veteran in the decorative furnishings industry has joined Scalamandre as Chief Marketing and Business Development Officer (CMBDO).
Scalamandre joins Greene’s roster of clients in her newly formed consulting company, Greene Inc. Greene reports to Louis Renzo, CEO of Scalamandre.
In this role as CMBDO, Greene will be responsible for the brand's image, identity and business strategy, and helping to create cohesive marketing programs. Greene will advise management and spearhead marketing, digital initiatives and partnerships, product launches, and public relations, as well as helping to further develop customer experiences with the brands.
All visual and creative brand decisions for the presentation of products, along with their roster of distributed brands, will fall under her responsibility. This includes Scalamandre’s newest licensing program coming this fall with Metropolitan Museum of Art fabrics, wallcoverings and trimmings collections.
At the beginning of the year, she established Greene Inc. Consulting after a 30-year tenure at Kravet Inc., leading the marketing, strategy and branding department as Executive Vice President.
Greene will continue to develop her roster of consulting projects while working with the team at Scalamandre.