Gerhard Havranek Brings Three Decades Experience to Trevira
August 22, 2008
FRANKFURT, Germany - On June 1, 2008, Gerhard Havranek stepped into the position of head of marketing at Trevira CS & Strategic Business Development in Trevira GmbH. After being introduced during a transition period by his predecessor Ulrich Girrbach, Havranek has fully assumed his duties of managing international marketing strategy worldwide. He now manages all of Trevira̢۪s representative offices, the product. F&FI spoke with Havranek about his experience in the industry as well as his future plans for Trevira.
Havranek supervises current marketing projects and develops strategies for new markets. More specifically, the position entails traveling and constant internal and external communication. He reports to Hemant Sharma, Trevira̢۪s managing director for Sales & Marketing. He works with a team of Market Development managers for the different regions as well as the Branding & Promotions team.
Havranek came to Trevira with over 30 years of experience in the textile industry ranging from product development to managing director. He had an extensive career as a textile engineer at Bayer AG, a German chemicals company specializing in textile applications. This career has taken him to South America and Asia.
Experience abroad will help Havranek realize ambitious goals he has for Trevira. â€Å“One of my targets is to do more business in Asia,â€Â he said. â€Å“I want to find more channels in China and Japan and of course Germany, the Middle East and also South America. We believe that South America is a growing market with a high potential. There are a lot of possibilities.â€Â
As far as Havranek is concerned, Trevira will have no problem opening foreign markets. â€Å“Trevira CS is the best-known flame-resistant fibre on the market for many years now,â€Â he said. â€Å“We have a sophisticated, globally established marketing concept and Trevira CS holds a large share of the market for safety fibres. With Reliance as our parent company now, the signs for Trevira point towards growth. The Trevira CS brand and its position in the market belong to our most valuable assets.â€Â
Most recently, Trevira added Trevira CS Bioactive to its portfolio. The product contains fibers and yarns with an inherently antimicrobial function. â€Å“The product range is constantly being developed by adding new specialty yarns,â€Â Havranek said.
Trevira is a company of the Reliance Group and is world-known for specializing in the production of high-tech polyester fibers and filaments.
Havranek supervises current marketing projects and develops strategies for new markets. More specifically, the position entails traveling and constant internal and external communication. He reports to Hemant Sharma, Trevira̢۪s managing director for Sales & Marketing. He works with a team of Market Development managers for the different regions as well as the Branding & Promotions team.
Havranek came to Trevira with over 30 years of experience in the textile industry ranging from product development to managing director. He had an extensive career as a textile engineer at Bayer AG, a German chemicals company specializing in textile applications. This career has taken him to South America and Asia.
Experience abroad will help Havranek realize ambitious goals he has for Trevira. â€Å“One of my targets is to do more business in Asia,â€Â he said. â€Å“I want to find more channels in China and Japan and of course Germany, the Middle East and also South America. We believe that South America is a growing market with a high potential. There are a lot of possibilities.â€Â
As far as Havranek is concerned, Trevira will have no problem opening foreign markets. â€Å“Trevira CS is the best-known flame-resistant fibre on the market for many years now,â€Â he said. â€Å“We have a sophisticated, globally established marketing concept and Trevira CS holds a large share of the market for safety fibres. With Reliance as our parent company now, the signs for Trevira point towards growth. The Trevira CS brand and its position in the market belong to our most valuable assets.â€Â
Most recently, Trevira added Trevira CS Bioactive to its portfolio. The product contains fibers and yarns with an inherently antimicrobial function. â€Å“The product range is constantly being developed by adding new specialty yarns,â€Â Havranek said.
Trevira is a company of the Reliance Group and is world-known for specializing in the production of high-tech polyester fibers and filaments.
