HICKORY, North Carolina - Stephen Shuford, CEO of Shuford Mills, announced today that CP Davis has rejoined the company as its president undertaking responsibility for the day to day operations of the business.

''We are delighted that CP has rejoined Shuford Mills,'' stated Stephen Shuford. ''CP was instrumental in transforming our organization into a growth company. His insights, leadership, and strategic vision will be critical as the organization now positions itself to further expand and grow our flagship brand, Outdura.''

''As we continue to operate in this tough market environment, we feel CP's strong operational acumen, hands-on leadership style and customer-centric approach will help to drive renewed growth as the economy improves,'' continued Shuford.

While Davis' presidency ended in 2007 he has continued to serve as an advisor to the company since that time; his knowledge of the firm has immense length and breadth. Stephen Shuford will remain CEO of the company with Davis reporting to him.

''Shuford Mills is a special company with a storied past and tremendous future,'' said CP Davis. ''It is an honor to be afforded the opportunity to once again lead this great organization. We enjoyed many successes in the past, and I am incredibly excited about working with all team members, our talented leadership team, and the board in achieving our growth strategies.''