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Altieri Named Stroheim Hospitality Sales Director

August 27, 2008

NEW YORK, New York—Aldo Altieri has joined the Stroheim division of JAB as director of hospitality sales and operations reporting to Bill Peters, president, effective August 15.

Altieri was previously at Duralee and The Robert Allen Group in similar positions and before that, he had been at Stroheim.

With all of the products we have at our disposal, we can dramatically increase sales in hospitality fabrics, said Bill Peters. "The design library of Stroheim, JAB and Chivasso has always been available to Stroheim hospitality customers but under Altieri more sales are expected," Peters explained.

For at least 10 years, Stroheim has never had anyone in this hospitality position, Peters confirmed. Peters himself joined the company last year as president following the departure of Julian Grauer who held that position for 18 years. Bob Coleman, vice president of sales and marketing of Stroheim had also left the company to join Schumacher this past year.

Stroheim & Romann is a 142-year-old fabric wholesaler that was purchased by JAB in 1982. JAB president Chris Jacob Schminnes took over the operations of Stroheim last August in an effort to boost sales with new marketing strategies and personnel changes.


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