GURGAON, India — Zynna Furnishings & Interiors, India Offers Western Furnishings to Indian Market.

European colors and velvets are new favorites eclipsing chenille and curtains bring major volume business.   

Zynna Furnishings & Interiors, India a 3 year old company (a part of the 40 year old parent company Deepak Agencies) is engaged in importing & distribution of home furnishings mainly from Europe and America. Retesh Sharma and Devesh Sharma the partners identified that western fabrics need a proper representation to reach the high end Indian consumers deserve access to trendy, life style products that are distinctively different than home furnishings that are produced in India. Today, Zynna represents brands from America & Europe such as Duralee, New Line Fabrics, Russel & Harvey, Fabricut, Casadeco, Micro Fiber, Ashley Wilde and others to satisfy both residential and contract segments. Retesh and Devesh Sharma

“Baptizing the name as Zyanna (Persian origin) reflects and expresses our serious business aspirations, which actually means the urge to understand, draw attention that causes an emotional intensity and sensitivity that is hard to control”, recalled Retesh Sharma and Devesh Shrama, partners of Zynna Furnishings & Interiors, India. “During my brief design studies in National Institute of Design, I visualized a platform to bring in the best fabric, wallpaper or any form of an aesthetic interior accessory from Western suppliers that provides Indian customers a wider option”, he said. Meanwhile, Devesh Sharma who is academically qualified in International Trade was the brain behind setting up logistics, sourcing operations and the suppliers with the Indian customers. Scouting for opportunities to expand, the partners joined to attend the Italian Trade Commission that had organized a trip to Italy & Zynna tied up with an Italian furnishing supplier. “Imported collections of niche segment, though expensive is but different from domestic brands and we have been able to make a mark”, he said. Zynna has built a net work of 70 retailers spread all over India and hopes to add more in due course. Zynna offers cut-length services too and holds a wide range of collections while new orders are executed with 6-10 days to its retailers. Its retailers meet demands from homes, offices and hotels in India.  “We supply curtains, upholstery, wallpapers, chandeliers, floorings, rods, channels, automation systems, blinds & rollers, furniture and accessories to our retail partners: And is well backed by a in-house design team that are backed up by offering attractive deals that improve profit margins to its partners and change the lives of the consumer too”, claimed Retesh. Zynna provides decorating solutions with all possible co-ordinate options and detailed attention in final execution to meet the taste of its residential and contract clients. To specific question whether importing furnishing fabrics in to India is still a hassle, Retesh observed that if the paper work is proper importing is smooth but there may be some glitches and the Indian government is leaned towards supporting domestic textile manufacturers. Indian import duty almost adds up to 40% excluding courier and other service charges and stiff mark up by retailers adds to final price tags that seem expensive but the market for western home furnishings are steadily inching up. According to Retesh’s observations, markets prefer European colors and velvets are new favorites eclipsing chenille and curtains bring major volume business.