FRANKFURT—Zhejiang Shengli Textile Co., Ltd., a specialist in decorative fabrics in Haining Zhejiang, province in China began weaving clothing fabrics in 1999. 

The company is now a highly focused jacquard weaving mill. “When I was 18 years I had an option to join my father’s textile mill that produces fashion fabrics but my heart was in furnishing fabrics and in 1999 I ventured on my own by opening a retail  store  for furnishing fabrics in what was a 20 square meter  show room,” recalls Yunsong Yao, President. Zhejiang Shengli Textile Company. 

In 2003, the company started to weave jacquards and bagged the first export order from France. “Now the Shengli mill is spread over 50 acres of land; the construction area covers 45,000 square meters all in a span of 11 years. The annual installed capacity of the factory is 4,800,000 meters. The company has more than 130 employees with 36 Dornier looms. We do nothing else except weave jacquard fabrics that reach markets in America, Asia, Europe, Korea, Japan, Middle east, and Australia”, he said. . (Curtain fabrics and readymade products includes cushions, bedclothes, curtain are all in jacquards). The company’s collections in jacquards of high warp density, are used for both drapery and upholstery.  Yunsong Yao of Shengli

In order to meet the changing market needs the company started acut length business in 2008 in the domestic market and has also added a 2,000 square meter show room in Hangzhou. “In 2011 we took an important decision and began to produce 30 meter rolls to the export market too and it is faring well,” said Yousong. During Heimtextil Frankfurt the company had displayed its three ranges of jacquard collections catering to middle to high end segments. The company has so far developed more than 10,000 kinds of patterns offering a wide choice in the marketplace. “The markets need attention and segmenting the prices in terms of quality, pricing and styles.  This was very crucial and we have accomplished this well through our three brands like Shengli, Buckingham and Senza”, explains Yunsong. Shengli at middle end is sold between $6 to wide widths at $18, Buckingham collections towards middle to high end are tagged at $10-18 a meter but some collections in these two brands can be ordered by rolls and some by a minimum of 300 and 600 meters depending on widths. Senzza is clearly segmented at high end. Our Spanish designed collections start at $10 for 140 cm width and sells up to $50 a meter; can be bought roll wise and is in ready stock always.

“We are marching forward because the acceptance of our designs as well as quality in the marketplace are highly encouraging. We are adding six more Dornier jacquard looms this year to meet the increased demand”, added Yunsong. He says the company has an in house design studio manned by 10 designers and has an exclusive arrangement with an outside Spanish design team too.