Shanghai, China — Zhongwang Holding is exporting 70 percent of its Hangzhou mill production to the USA, Middle East, Europe, particularly the UK, Brazil and Russia in that order according to Rena Yang, marketing director.

 The 2010 finance graduate of Lancaster University in the U.K. is particularly focused on the role of the American market to Zongwong and Z-Wovens, its U.S. based operation started just over a year ago in High Point, North Carolina The business is in its early stages, Rena said, but sales are up the first year by nearly 10 percent. Samples have shipped and Zongwong has promised eight week delivery from receipt of order, Yang said. She and her father Lin Shan, the owner of the mill, are very committed to the U.S. market. They both expect that the U.S. business will grow steadily for the mill, one of the largest in China. A warehouse is coming online for Z-Wovens in Mississippi or the High Point area by the end of 2011, Lin said. Rena Yang with father Jin Yang

Bea Spires, the chief designer of Z-Wovens and John Seymour, the national sales manager for North America have just launched their first upholstery collection in the USA and in Canada.  The new collection consists of all polyester plains in the $3-$5 range and jacquard designs in polyester and some acrylics, Yang said. The U.S. furniture industry is the primary target for the collection.   F&FI

One of the new patterns designed by Bea Spires for ZW-Fabrics, USA