Woodcock Joins Heritage House
August 5, 2003
NEW YORK — Heritage House Fabrics is making key personnel and product additions, in an effort to double sales this year, said Thomas Hilb, principal.
Robert Woodcock, previous president of Lanscot-Arlen has joined Heritage House in a sales and marketing capacity, said Hilb. Roger Burnim, another industry veteran joined Heritage House last year.
At the same time, Hilb will be moving from the New York area to the lake Norman area near Greensboro, N.C., about 18 miles from his Concord, N.C.,-based warehouse. Woodcock will continue to reside in Cincinnati but said that he will be very active in the field working with the Heritage sales force and helping Hilb with the marketing.
Woodcock's appointment coincides with a broad expansion of product lines geared to the jobber market for Heritage. Woodcock first met Thomas Hilb and Hilb's father Werner when all three worked for Hilb & Co., in Cincinnati. That company operated from 1961-1989.
The new lines include 130 SKUs of product, including: poly/cotton jacquards in 54-inch widths as well as new embroidery patterns and 108-inch widths in crushed and flat fabrics and 14 previously made patterns by another defunct converter in multi-purpose and sheer goods in order to fill voids in the market, Hilb said.
"The products are niche products in popular price points," he stressed. "They will be sold to jobbers, retailers and furniture manufacturers. We were not a factor in multi-purpose goods so this is a step in that direction.,"
The jacquards will be Heritage's first foray in the furniture fabric business, which is a small part of Heritage's business today. Heritage continues to supply residential window coverings for the most part.
Hilb purchased Heritage House Fabrics this year. It was a start-up operation created by Hilb and two partners in 2000.
Several companies, including Heritage House, have issued new products to fill voids left in the market when Lanscot-Arlen left the scene. Many of these products continue to be supplied by the original American, Canadian and Asian mills.
Robert Woodcock, previous president of Lanscot-Arlen has joined Heritage House in a sales and marketing capacity, said Hilb. Roger Burnim, another industry veteran joined Heritage House last year.
At the same time, Hilb will be moving from the New York area to the lake Norman area near Greensboro, N.C., about 18 miles from his Concord, N.C.,-based warehouse. Woodcock will continue to reside in Cincinnati but said that he will be very active in the field working with the Heritage sales force and helping Hilb with the marketing.
Woodcock's appointment coincides with a broad expansion of product lines geared to the jobber market for Heritage. Woodcock first met Thomas Hilb and Hilb's father Werner when all three worked for Hilb & Co., in Cincinnati. That company operated from 1961-1989.
The new lines include 130 SKUs of product, including: poly/cotton jacquards in 54-inch widths as well as new embroidery patterns and 108-inch widths in crushed and flat fabrics and 14 previously made patterns by another defunct converter in multi-purpose and sheer goods in order to fill voids in the market, Hilb said.
"The products are niche products in popular price points," he stressed. "They will be sold to jobbers, retailers and furniture manufacturers. We were not a factor in multi-purpose goods so this is a step in that direction.,"
The jacquards will be Heritage's first foray in the furniture fabric business, which is a small part of Heritage's business today. Heritage continues to supply residential window coverings for the most part.
Hilb purchased Heritage House Fabrics this year. It was a start-up operation created by Hilb and two partners in 2000.
Several companies, including Heritage House, have issued new products to fill voids left in the market when Lanscot-Arlen left the scene. Many of these products continue to be supplied by the original American, Canadian and Asian mills.