Williams Tapped to be President of Waverly
February 4, 2002
New York – F. Schumacher & Co. has announced the appointment of Dale Williams as president of the Waverly Lifestyle Group. Williams will report directly to Gerald Puschel, president and CEO of F. Schumacher & Co. and will head all aspects of the Waverly Lifestyle Group including creative development, finance, sales, marketing and licensing.
"We are all very excited that Dale will be leading the Waverly brand," Puschel said. "As a visionary leader with international experience, he brings a proven record of accomplishment in brand building and executing strategies. We are confident that he will continue growing the vision for Waverly."
Previously, Williams worked for WestPoint Stevens Inc. His responsibilities included development and execution of brand strategy, product development, creative, marketing, retail channels and export among other things.
Williams replaces Christiane Michaels who resigned from F. Schumacher in late 2001 to become president of the White Barn Candle Company.
"We are all very excited that Dale will be leading the Waverly brand," Puschel said. "As a visionary leader with international experience, he brings a proven record of accomplishment in brand building and executing strategies. We are confident that he will continue growing the vision for Waverly."
Previously, Williams worked for WestPoint Stevens Inc. His responsibilities included development and execution of brand strategy, product development, creative, marketing, retail channels and export among other things.
Williams replaces Christiane Michaels who resigned from F. Schumacher in late 2001 to become president of the White Barn Candle Company.
