NEW YORK, NY -- Bella-Dura, the outdoor performance fabric produced and marketed by Wearbest Mills Inc., has launched a cut order program with one yard minimums in an effort to reach new markets with the polyolefin yarn based performance fabric.

The program includes 85 sku's and enables existing customers like residential and casual furniture manufacturers and jobbers to greatly expand its Bella-Dura offering without adding inventory.

In one to five yard minimums, the up-charge is $4 a yard according to Irwin Gasner, Wearbest owner. Price range for the collection is $9.95-$21.95 on a piece basis.

"Bella-Dura sales are up 40 percent in 2012 and this is our fastest growing segment of our overall business," he said. Export sales of Bella-Dura are also expanding in Australia, New Zealand, Israel, Hong Kong and China, according to Gasner.

"Smaller distributors who sell to healthcare, hospitality, restaurants and marine markets can expand their Bella-Dura business with this cut order program," he added.

In this economy, nobody wants to hold inventory so this program is designed for the times, he added. Wearbest is cutting the product in its own facility.

Gasner expects that casual furniture manufacturers and showrooms will expand their offerings with this open line program. He also said there would be a new online presence for Bella-Dura with its new website coming in early 2013.