Under New Ownership Texoprint Projects 10-15% Annual Growth
January 17, 2003
Boekelo, Netherlands - Under new ownership Texoprint has bought new equipment for bleaching, printing and finishing and is aiming for 10 to 15 percent annual growth in sales of prints to the high-end market, the company said.
''We have developed 30 new designs especially for Heimtextil,'' said owner and managing director Michiel Braakman. ''We want to show our customers that Texoprint has developed designs that meet the standards of the most successful period of the company. It is kind of going back to the future. The designs are a mixture of classical themes and a modern approach.''
The collections (whose prices range from $4.50 to upwards of $20 a meter) go from well known fabrics such as Valencia, Denver and New York to top-end fabrics with linen and 100 percent silk, the company said.
''The basis for our growth forecast is a better use of our famous archive collection and the further development of new Texoprint-designs,'' Braakman said. ''We will also develop and print exclusive customer collections, where customers can profit from the skills and equipment of the company.''
Texoprint was a leading European printing company in high-colored and, high-fashion designs. During recent years most printers saw their turnover decrease as the fashion turned to woven fabrics. Texoprint's turnover is still less than $10 million. When new owners took over in May, Texoprint changed its designs. The company bought three Stork rotary printers with 24 colors. It also owns the printing screens and an archive of designs with a worldwide reputation for quality. Of the new designs, Braakman said, ''The regular customers did not recognize them anymore as pure Texoprint designs.''
Texoprint is selling a limited part of the archive collection as piece goods. David Cedolia, Texoprint's agent in the U.S.A., manages this activity. The other agents are Jens Soe (Denmark), Rolf Tappert (Sweden), Rannveig Hagmoen (Norway), Richard Dixon (New Zealand), Renzo Ruscitti (Italy), Noboru Saito (Japan) and Bernard Meulemans (France).
Texoprint's new owners also own KTV. Established in 1830, KTV bleaches, dyes and prints on 240-centimeter widths. It is located 15 miles from Texoprint, but will merge facilities with Texoprint in Boekelo in the summer of 2003. F&FI
''We have developed 30 new designs especially for Heimtextil,'' said owner and managing director Michiel Braakman. ''We want to show our customers that Texoprint has developed designs that meet the standards of the most successful period of the company. It is kind of going back to the future. The designs are a mixture of classical themes and a modern approach.''
The collections (whose prices range from $4.50 to upwards of $20 a meter) go from well known fabrics such as Valencia, Denver and New York to top-end fabrics with linen and 100 percent silk, the company said.
''The basis for our growth forecast is a better use of our famous archive collection and the further development of new Texoprint-designs,'' Braakman said. ''We will also develop and print exclusive customer collections, where customers can profit from the skills and equipment of the company.''
Texoprint was a leading European printing company in high-colored and, high-fashion designs. During recent years most printers saw their turnover decrease as the fashion turned to woven fabrics. Texoprint's turnover is still less than $10 million. When new owners took over in May, Texoprint changed its designs. The company bought three Stork rotary printers with 24 colors. It also owns the printing screens and an archive of designs with a worldwide reputation for quality. Of the new designs, Braakman said, ''The regular customers did not recognize them anymore as pure Texoprint designs.''
Texoprint is selling a limited part of the archive collection as piece goods. David Cedolia, Texoprint's agent in the U.S.A., manages this activity. The other agents are Jens Soe (Denmark), Rolf Tappert (Sweden), Rannveig Hagmoen (Norway), Richard Dixon (New Zealand), Renzo Ruscitti (Italy), Noboru Saito (Japan) and Bernard Meulemans (France).
Texoprint's new owners also own KTV. Established in 1830, KTV bleaches, dyes and prints on 240-centimeter widths. It is located 15 miles from Texoprint, but will merge facilities with Texoprint in Boekelo in the summer of 2003. F&FI