STOCKTON ON TEES, —UK—UK based furnishings fabric retailers, wholesalers and converters are risking their survival by chasing an increased sales policy according to a recent report written by Plimsoll Publishing Ltd.

The Plimsoll study said that 51 companies out of a total of 364 companies surveyed are risking their long-term sustainability in order to increase sales. “Of course it’s exciting to see these companies increase their market share and invigorate the market, but if their financial health continues to decline then all these extra sales will count for nothing,” said David Pattison, author of the report produced in a one page per company format.

“In a market that displays modest growth, it’s evident that these businesses are impacting on the rest. Of the companies analysed in the report, just over thirty per cent have seen their sales dramatically decline. Due to the 131 companies surging ahead, the others in the industry are facing the consequences,” Pattison said.