TexStyles India Attracts 9500 Business Visitors and Overseas Buyers
April 18, 2002
New Dehli - Despite uncertain political conditions on the Indian borders, sluggish market conditions world wide, and flying fears, TexStyles India (10-13 February) at Pragati Maidan, New Delhi attracted 280 exhibitors and 9,500 buyers from 75 countries.
According to the show organizer, the India Trade Promotion Organization, United States response was particularly high, with 300 American visitors attending. Last year''s event drew half as many U.S. visitors.
An increased number of buyers from the U.K., Italy, Australia and Japan also attended this year''s show, and the number of business visitors from France and Spain rose sharply, with an increase of over 100 percent.
"This year our focus has been to showcase the best of the Indian Textile industry to attract international as well as domestic business, and we have done it well," said Mr. Vasudev, managing director and Chairman, ITPO.
"Our effort to increase the overseas buyers through various international promotions resulted in increased flow, and new email invitations through home textile Websites seems to be catching up," said Pradeep Laroia, senior general manager ITPO. TexStyles took place concurrently with other two international exhibitions, the India Handicraft and Gifts Fair, and Jute India and Carpet Expo, which likely also contributed to the increased attendance. The events were coordinated in response to busy buyers and exhibitors who expressed a desire to limit their travel to shows occurring within the same month.
This year''s TexStyles also marked a change in venue, with exhibitors moving to halls six and seven within the Pragati Maidan. "We changed the halls so we could add more ambience and facilities," Laroia said.
According to Vinod Singhal, director, Continental Home Furnishings, New Delhi, response at the exhibition was positive. "We had our regular buyers and we also made new contacts from Australia, South America and from Europe, and wrote spot orders worth $30,000 for throws, table linen and cushion covers," he said.
Vrijesh Agarwal of Vrijesh Corporation, Bombay, whose company attends several shows abroad, said buyers at the TexStyles were India-specific. "We made new contacts. The participation cost [here] is cheap and we added new customers, which is difficult even during large shows held abroad."
Vijay Modi, partner at Nidhi Exports, Varanasi, reported a favorable response from Turkish, Spanish and American buyers to his company''s new silk organza product in 270 centimeter widths. "The demand for wider width is increasing and we are planning to add 300-centimeter-width fabrics too," he said. Other trends became apparent over the course of this year''s TexStyles. Two-century-old Kashmir Crewel is back in demand, and the Kashmir Valley''s intricate, hand-embroidered upholstery, duvets, and cushion covers also attracted buyers.
Junaid R. Nanda, managing director from the Kashmir Export House, New Delhi observed that ethnic appeal is back in fashion. Buyers from New York, U.S.A. were particularly responsive. "Spot orders were a bonus, and we have leads to attend to over 100 business inquiries, and should convert many of them to business," Nanda said. F&FI
According to the show organizer, the India Trade Promotion Organization, United States response was particularly high, with 300 American visitors attending. Last year''s event drew half as many U.S. visitors.
An increased number of buyers from the U.K., Italy, Australia and Japan also attended this year''s show, and the number of business visitors from France and Spain rose sharply, with an increase of over 100 percent.
"This year our focus has been to showcase the best of the Indian Textile industry to attract international as well as domestic business, and we have done it well," said Mr. Vasudev, managing director and Chairman, ITPO.
"Our effort to increase the overseas buyers through various international promotions resulted in increased flow, and new email invitations through home textile Websites seems to be catching up," said Pradeep Laroia, senior general manager ITPO. TexStyles took place concurrently with other two international exhibitions, the India Handicraft and Gifts Fair, and Jute India and Carpet Expo, which likely also contributed to the increased attendance. The events were coordinated in response to busy buyers and exhibitors who expressed a desire to limit their travel to shows occurring within the same month.
This year''s TexStyles also marked a change in venue, with exhibitors moving to halls six and seven within the Pragati Maidan. "We changed the halls so we could add more ambience and facilities," Laroia said.
According to Vinod Singhal, director, Continental Home Furnishings, New Delhi, response at the exhibition was positive. "We had our regular buyers and we also made new contacts from Australia, South America and from Europe, and wrote spot orders worth $30,000 for throws, table linen and cushion covers," he said.
Vrijesh Agarwal of Vrijesh Corporation, Bombay, whose company attends several shows abroad, said buyers at the TexStyles were India-specific. "We made new contacts. The participation cost [here] is cheap and we added new customers, which is difficult even during large shows held abroad."
Vijay Modi, partner at Nidhi Exports, Varanasi, reported a favorable response from Turkish, Spanish and American buyers to his company''s new silk organza product in 270 centimeter widths. "The demand for wider width is increasing and we are planning to add 300-centimeter-width fabrics too," he said. Other trends became apparent over the course of this year''s TexStyles. Two-century-old Kashmir Crewel is back in demand, and the Kashmir Valley''s intricate, hand-embroidered upholstery, duvets, and cushion covers also attracted buyers.
Junaid R. Nanda, managing director from the Kashmir Export House, New Delhi observed that ethnic appeal is back in fashion. Buyers from New York, U.S.A. were particularly responsive. "Spot orders were a bonus, and we have leads to attend to over 100 business inquiries, and should convert many of them to business," Nanda said. F&FI
