TWD Fibres Hones Marketing, Production Strategy for Growth
July 28, 2015
DEGGENDORF, Germany—4K Invest International, the Munich based owner of TWD Fibres since January expects to further expand the domestic German market as well as the international business as a filament yarn specialist, according to Markus Zöllner, partner of the shareholders.
“Thanks to longstanding successful business relationships TWD Fibres generates almost 50 percent of its revenue abroad. We surely want to further develop our umbrella brand TWD Fibres and our product brands. Especially with a growing competition coming from Asia, brands are most appropriate to convey a sense of orientation. For the benefit of our customers we are going to expand our marketing efforts,” Zöllner says.
TWD Fibres covers a broad range of products with polyester and polyamide 6.6, with brands like TIMBRELLE® (Polyamid 6.6) and DIOLEN® (Polyester). “The depth of the value chain in the subsequent further processing is enormous. We have a huge diversified machinery park at our hands and therefore we are able to fulfill the various requirements of our customers and deliver the broad spectrum of different products.”
Company sales are said to be in the 100 million Euro range. TWD employs about 730 staff and is said to have an annual production capacity of 15,000 tons each for polyester and polyamide. It also has a dye house with more than 5,000 tons of dyeing capacity per year.
4K Invest International is a privately owned holding with various investments. It analyzes and optimizes key processes in companies that have been taken over, relying on an experienced in-house restructuring team Zöllner says. While 4K Invest International, Munich, took over TWD Fibres as the majority shareholder, the Daun Group still remains a minority shareholder.
TWD is said to have a strong base in medical, automotive and other technical textile markets but Zöllner says those markets will further consolidate. “Clothing and home textiles are still of prime importance to TWD Fibres in terms of sales. Price pressure is extremely high in this sector and obliges us in return to follow a strict cost control.”
In terms of a growth strategy for home textiles, Zölllner is thinking about purchasing other companies in the sector. “First of all we have to resolve our internal issues. We have a true competitive advantage: We cover the entire value chain and are able to offer everything from spinning towards texturizing and dyeing from a single source under one roof. This makes us strong. In order to offer our customers an even better service, we strive to continuously optimize the internal procedures and workflows. To achieve this goal we reinforce our marketing efforts and improve our product development. We want our products to even better meet the requirements of our customers. Furthermore this will lead to a variety of novelties in technical textiles and other areas. At the same time we are working at expanding our competitive strength in volume segments.”