Kravet Brands

Spectro Coating Corp., Last U.S. Based Flock Survivor Revs Up Sales Engine, Builds Partnerships With Large Buyers

May 17, 2016

LEOMINSTER, MA. — Spectro Coating Corp. is looking to pick up a portion of the Chinese domestic market previously supplied by the  Microfibres flock plant in Nantong that produced 300,000-400,000 yards a week, according to Hemendra Shah, principal of Spectro Coating, the last remaining flock producer in the USA.
Hemendra Shah Hemendra Shah
The price range of the Spectro stock upholstery line to the jobber is $4.25 -$7.95 per yard. Microfibres went bankrupt earlier this year leaving customers holding the bag to find new suppliers. Shah hopes to capitalize on Microfibres’ departure from the marketplace. “We have two stock lines and we are going to develop two to three more this year to service jobbers and distributors who service the furniture Industry.” Shah bought Vertipile in 1988 and renamed it Spectro. Since then, it has been a successful business focused on commodity flock “with a lot of capacity, abut 50 million meters a year,” he says. “What killed Microfibres was the U.S. furniture manufacturer who wanted just-in-time delivery from Microfibres printed flock inventory with no inventory of its own,” Shah explains. “We are not planning to service the American furniture manufacturer with a stock program or just in time delivery of single rolls or cut yardage. We are not planning to service the American furniture manufacturer on a direct basis.” “We produce solid color flock in 1,000 yard minimums per design per color and 20 percent extra for custom colors,” he adds. “That’s the kind of business we seek.” “We’re just not interested in the short run kind of business that killed off Microfibres.” Spectro also prints single color flock on a linen type basecloth similar to flocked wallpapers. “We will offer Nylon flocked upholstery fabric in plain, textures, printed in on fancy fabrics and multilayer for customers who can purchase our MOQ (minimum order per quality per SKU.) We will also develop custom products for their needs.” Shah says he is also looking for sales representatives to carry the Spectro line.


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