Softex Looks Ahead; New Lines Planned
March 25, 2002
Fullerton, CA (USA) — In the wake of the loss of the Sasatex business, Softex expects to bring in other offshore lines of textiles to supplement its sales effort.
"Obviously the change in Eurofab will open up Softex to new relationships," said John Sofka, president of Softex.
Sofka as the principal of Softex with his son, Joseph, vice president, had a 30-year relationship with Sasatex until it went bankrupt last July.
"When Sasatex went bankrupt in July, it changed everything and affected our relationship with Eurofab," Sofka explained. "For 12 years, our role was to design and package product from Sasatex and drive sales through the Eurofab USA organization. This was a very successful arrangement."
Softex as a sales agency is 20 years old and represents products form five different countries where it has an agency agreement and warehouse space.
Sofka said that Softex took Sasatex from $400,000 in sales when it started sales in the U.S.A. in 1972 and built it up to just under $10 million. "It's a real shame Sasatex went bankrupt but it wasn't because they weren't selling product that it happened," Sofka added.
"Softex has four other lines from offshore under negotiation at this time and we look forward to a prosperous future. We offer product from nine different countries. We have six men in the field covering the entire Nafta market including manufacturers and major retail customers."
"Obviously the change in Eurofab will open up Softex to new relationships," said John Sofka, president of Softex.
Sofka as the principal of Softex with his son, Joseph, vice president, had a 30-year relationship with Sasatex until it went bankrupt last July.
"When Sasatex went bankrupt in July, it changed everything and affected our relationship with Eurofab," Sofka explained. "For 12 years, our role was to design and package product from Sasatex and drive sales through the Eurofab USA organization. This was a very successful arrangement."
Softex as a sales agency is 20 years old and represents products form five different countries where it has an agency agreement and warehouse space.
Sofka said that Softex took Sasatex from $400,000 in sales when it started sales in the U.S.A. in 1972 and built it up to just under $10 million. "It's a real shame Sasatex went bankrupt but it wasn't because they weren't selling product that it happened," Sofka added.
"Softex has four other lines from offshore under negotiation at this time and we look forward to a prosperous future. We offer product from nine different countries. We have six men in the field covering the entire Nafta market including manufacturers and major retail customers."
