Satin’s Pasaya Brand Looks for New Distribution in North America
March 11, 2016
BANGKOK, Thailand — Satin Textiles Inc., has taken a new direction in marketing its Pasaya brand, which has expanded sales in the past five years according to Nick Bernhardt, International Sales Manager.
Satin Textiles brought Pasaya to market in 2002, gaining wide popularity and fame in the domestic Thai market that was followed by an export push.
“Pasaya continues to establish new distributors and showrooms in Thailand, Southeast Asia, as well as other major export markets like Japan, China, Australia, Europe and the Middle East according to Bernhardt, an American living in Bangkok.
He is working with Satin’s long time agent, Johnny Keeton, New York.
Ratiya Chantian Wood, Marketing Director, Satin Textiles with Johnny Keeton, U.S. Sales agent
With the Keeton Sales Agency, Bernhardt has started to establish key distributors and working relationships to promote the Pasaya Collections in the United States, Canada and Mexico. They finished a joint road trip for this purpose in November accompanied by Ratiya Chantian Wood, Marketing Director and a principal of Satin Textiles with her husband Schlee Wood.
“Satin Textiles is bringing new products to shake up the market, including energy-saving draperies, silhouetted dim-outs, wall fabrics with optional permanent FR treatment, roller blinds, and decorative rugs,” Bernhardt pointed out. “In an effort to appeal to all sectors of the market, Satin Textiles is making all of these items available in small as well as bulk quantities.”
Satin Textiles is a vertically integrated mill specializing in high quality home fabrics. The 64 hectare campus outside of Bangkok is said to use green technology in an advanced production line consisting of in-house designers, yarn processing, weaving, dyeing, finishing, and sewing fabrics in 140 cm and 280 cm widths. Satin has been producing jacquards and dobbies for upholstery as well as bedding, window furnishings and accessories for the past 30 years.
Throughout the years, Satin Textiles has been a featured supplier at Heimtextil Frankfurt; Decosit Brussels; Maison Objet in Paris, and Intertextile in Shanghai.