Russia’s KADO Develops Top Editeur Sales
August 22, 2012
MOSCOW, Russia — KADO will open a new showroom in Moscow on the Moscow River in the Savvinskaya Building, taking a page from its successful St. Petersburg showroom on the Neva River.
KADO is the largest importer of top end editeur brands in Russia today with well over 20 brands in its fabric stable. It chooses to divide up the brands into KADO, Daylight and AHT divisions with separate brands within each division. The new Moscow showroom like St. Petersburg will house all of the divisions in one showroom but divided up in three separate sections.
The traffic is so difficult in Moscow today that designers find it hard to cover three separate buildings to see all of our brands,” said Gennady Noskov, KADO’s general manager. He works closely with Regina Maller, marketing manager and Vladimir Alexander, deputy director. Noskov covers the U.S. brands while Alexander tends to the Euro brands.
The brands represented include Kravet and the Kravet brands of Lee Jofa, KravetSmart, KravetBasic, KravetCouture, hardware and Carpets; Fabricut and Fabricut brands of Stroheim, S. Harris, Vervain and Trend. Lizzo; Chivasso, Carlucci; Casamance; Duralee and Highland Court; Schumacher; Prestigious and Prestigious Exclusive; Kinnasand and many others.
Here’s an idea of what the new showroom will look like based on photos: