NOTTINGHAM, UK—Romo is expected to launch a new up-market brand to be named either ‘Romo Black’ or ‘Romo Black Edition’  with the final name to be decided on in the next few weeks, confirmed Jonathan Mould, Romo principal.

The ‘Black’ line includes a substantial wallpaper collection, all non woven with about 60 sku's; one wide width 100 % linens collection including tie dyed, spray dyed and digital prints with 35 sku's;  a collection of textured weaves and small designs in 100 sku's and one collection of decorative weaves anddigital prints in 120sku's.

Mould said all collections will be A backed up with a “substantial stock investment.”

“This is a major investment for Romo and is aimed right at the upper end of the market where design originality and quality without compromise are essential and appreciated,” he added.  ‘Black’ is priced above Romo and is on a par with Zinc and Mark Alexander, Mould confirmed.

Romo continues to be very aggressive about introducing new brands and products to the designer market. The new brand Romo Black or Black Edition, will be the company’s sixth brand. The other five are: Romo, Villa Nova, Kirkby Design, Zinc and Mark Alexander brands.

Romo will also be back at Maison et Objet in Paris in January, 2013 with the new brand but at the same time, will also launch major collections for Mark Alexander and Zinc, Mould confirmed.

“Zinc of course continues to push the boundaries of design,” he said.

To give one an idea of the success of Romo with a new brand, Zinc has reportedly achieved over $10 million in sales in less than two years and has opened its own freestanding showroom in London.

“It may sound like a cliché but this new up-market addition to the Romo brand really is stunning and has already got a ‘wow’ reaction to all those that have previewed it.”

Mould said he is “proud to have been involved in the development process and “especially proud” of his daughter Emily “for having produced such an amazing collection at such a young age.”

Not to be outdone, Mould’s son, Jordan, picked up ‘best collection honors’ from House & Garden Magazine for his Kirkby Design ‘Spectrum,’ a collection of contemporary woolen checks.