Revived Texoprint Takes New Direction
August 29, 2003
BOEKELO, The Netherlands – Fabric printer Texoprint Holland has begun collaborating with designer Harry Adriaans on its new collection that is hoped will revitalize the company's fortunes.
The Dutch firm, formerly a subsidiary of Gamma Holding until 2001, went bankrupt in early 2002 before being acquired by the management of KTV under the direction of CEO Michael Braakman.
Home furnishing fabrics represent 70 to 80 percent of Texoprint's current turnover of around EUR5 million, explained finance director Bert Haasjes. In addition, the company also makes fabrics for bedlinen, garden furniture and some fashion clothing, as well as technical applications, such as camouflage materials used by the armed forces.
Adriaans, who worked in the Texoprint design department until becoming independent in the mid-1980s, has stayed in touch with the firm and began suggesting more substantial assistance at the end of last year.
Working since the beginning of May, Adriaans' brief is to return the Texoprint fabric collection to its original styling, using a mixture of classic and modern designs aimed at the high end of the market.
"Texoprint focuses on rich classical floral designs and refreshing modern designs on exciting fabrics, matched with the designs, and resulting in an unparalleled refinement," Adriaans said. Typical fabrics used are 100 percent linen, pure silk and micro-suede.
The first part of the new range was launched at Heimtextil in January, with further releases due for Decosit.
"We are working very hard at developing the Texoprint business," said Haasjes. "It is a challenge to start from scratch, as it were, with taking over a bankruptcy. We have, therefore, invested heavily in the new collection and appointed a well-known designer. As Europe's largest printer of silks, we treasure our reputation.
"Texoprint still has a very good name in the important U.S. and U.K. markets," he continued. "Although the economic situation in terms of textile printing remains difficult, we feel it is improving. In the fashion industry, for example, we are seeing a return to colors. Our experience suggests that printing for the home furnishings sector will benefit over the next 6 to 12 months."
The Dutch firm, formerly a subsidiary of Gamma Holding until 2001, went bankrupt in early 2002 before being acquired by the management of KTV under the direction of CEO Michael Braakman.
Home furnishing fabrics represent 70 to 80 percent of Texoprint's current turnover of around EUR5 million, explained finance director Bert Haasjes. In addition, the company also makes fabrics for bedlinen, garden furniture and some fashion clothing, as well as technical applications, such as camouflage materials used by the armed forces.
Adriaans, who worked in the Texoprint design department until becoming independent in the mid-1980s, has stayed in touch with the firm and began suggesting more substantial assistance at the end of last year.
Working since the beginning of May, Adriaans' brief is to return the Texoprint fabric collection to its original styling, using a mixture of classic and modern designs aimed at the high end of the market.
"Texoprint focuses on rich classical floral designs and refreshing modern designs on exciting fabrics, matched with the designs, and resulting in an unparalleled refinement," Adriaans said. Typical fabrics used are 100 percent linen, pure silk and micro-suede.
The first part of the new range was launched at Heimtextil in January, with further releases due for Decosit.
"We are working very hard at developing the Texoprint business," said Haasjes. "It is a challenge to start from scratch, as it were, with taking over a bankruptcy. We have, therefore, invested heavily in the new collection and appointed a well-known designer. As Europe's largest printer of silks, we treasure our reputation.
"Texoprint still has a very good name in the important U.S. and U.K. markets," he continued. "Although the economic situation in terms of textile printing remains difficult, we feel it is improving. In the fashion industry, for example, we are seeing a return to colors. Our experience suggests that printing for the home furnishings sector will benefit over the next 6 to 12 months."
