Kravet Brands

Rayess Exceeds Expectations First Year

August 26, 2011

COMO, Italy — Since ADF Middle East opened its doors last January in Beirut, Lebanon under the supervision of co-principal Sam Rayess, the customer base has expanded in Amman, Riyadh, Damam, Jeddah, Kuwait, Cypress, Damascus, Aleppo, Qatar and Bahrain, he confirmed. Sam RayessSam Rayess

“In spite of the chaos in this part of the world, ADF and our customers are doing well. Our customers like their newfound ability to sell cut length or full rolls from our stock,” he explained. As a result, we have dramatically expanded the line we offer to them,” Rayess said. “We are stocking more goods than we expected due to the demand and we have far exceeded our expectations this fist year.”

The collections, priced from $3 to $26 a yard are marketed as Westgate by ADF and are available in two to three days from receipt of order, Rayess said. “I just returned from a trip to Saudi Arabia where our customers are making their own hangars from the meterage they buy from us. We offer them warehousing of inventory and mill prices.”      F&FI



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