LAS VEGAS, Nevada — “The hospitality designer doesn’t yet understand digital printing and what it can do but there will be a digital print revolution within the hospitality trade in the next three to four years,” says Craig Miller, principal of Pictographics Inc. here. Pictographics was named after the Anasazi Indian tribe which left many interesting designs in the caves found in the Southwestern U.S.A. The company started in 1997 and is now primarily focused on becoming a boutique digital printer specializing in the hospitality trade. Miller says the quality will continue to improve so that 10,000 yard runs will be competitive to conventional printing. “Since 2004, digital printing has become much faster and the prices have become more competitive to traditional printing, Miller maintains. “At Pictographics, we don’t do commodity type projects. We take the designer’s vision and go further with it, producing something that was beyond what the original design called for. The earlier we get the project, the more we can do with it,” he says. Pictographics is represented by Jay Dash International, a sales agency specializing in the hospitality market. Pictographics has experience in printing window treatments including sheers, blackouts and standard curtains; 56 inch width vinyl wall coverings and top of bed fabrics including pillows “with unique results,” Miller says. “We use European made inks and paper—not Chinese made ink and paper. There is a difference in the color management end calibration of the pattern we provide. We don’t compete on price.” Pictographics started in the hotel industry by printing gaming table felts and wall coverings for the casinos. “We also produce our own line of digitally printed wallcoverings, Miller says. Recent projects include the ceiling at The Forum Shops, a part of Caesars Palace and the Marriott Hotel in Monterey California in conjunction with the Monterey Sea Aquarium. Pictographics also produces digital images within certified safety glass in conjunction with Acoustical Solutions, a wall panel producer.