BANDUNG, INDONESIA—In order to increase the speed of services to its customers in the Americas, Ateja opened up a 107,000 square foot warehouse this past August in Greenville, South Carolina for mattress ticking and decorative fabrics, according to Kurniadi T. Chandra. P.T. Ateja Tritunggal Director. “Ateja will add stock programs for all of our outdoor fabrics very soon,” he says. “Similar facilities are expected to start in Europe for Ateja as deliveries have to be quicker to serve the customers well,” he promises.  Spread over 600,0000 square meters with three locations and eight plants “Ateja expects to be a reliable global supplier of decorative and technical textile fabrics through innovation and research”, he adds. Ateja Group started life 44 years ago with one yarn spinning plant, and over the years since then has transformed itself into a leading textile company in Asia, Chandra says. Today Chandra says it is a totally vertical integrated mill producing decorative and transportation as well as a wide range of technical textiles catering to outdoor applications. “In fact we are a leading supplier of mattress ticking fabric throughout the world, an OEM supplier to Toyota cars and a major exporter of decorative and outdoor fabrics to 88 countries”, Chandra says. “Ateja has realized it must strengthen its European color, design elements and a new range of ‘Life Style Collections’ with inputs from European designers. These developments will be showcased during Heimtextil, Frankfurt”, says Tiar J Simbolon, Manager, Sales & Marketing for Ateja. “Atejas’s Sun Proof outdoor fabrics are made of solution dyed acrylic yarns. This program was launched in 2008 with a single collection. Minimum orders are 500 meters per item and we have now expanded to five collections with a stock program of 50 meter rolls with basic 50 colors and sell all over,” Tiar says. He also pointed to Ateja’s ‘Waytech’ collections produced without the use of water. “Yet, the finished textiles offer good draping effects and are made from recycled yarn. ‘Waytech’ has received very positive acceptance from Europe,” he says. “Five pass blackout, is our next launch during Heimtextil and ‘Lorenza’ for contract applications will continue with a stock program. Polypropylene recycled yarns will reduce the use of PVC further,” Kurniadi says. A five book stock program has also launched with two jacquard velvet collections as well a collection of flatwoven velvets. Digitally printed Sheers in 320 cm. widths have also launched recently as well as high-end blind fabrics with very competitive pricing,” Kurniadi says. Ateja believes that its biggest challenge is the advancement in technical textiles and will keep innovating to increase the value add and more safety applications will be unveiled including bullet proof fabrics in the coming years. “To enhance the reputation, image and progress of the company, to glorify God and to the benefit of mankind”, is the philosophy that drives our ambition”, concludes, Kurniadi. by Vishwanath.S