NEW YORK, New York — Western Textiles, a brand/business acquired by P/Kaufmann Inc. 17 years ago and mothballed 12 years ago, will be relaunched as a window fabrics sheer line by Stewart Jervis, newly named President.  Stewart Jervis

The new lines will cover low priced, light weight synthetics, natural fabrics and luxury categories, “good, better, best,” Jervis said.  

“Our goal is to sell more product categories to our existing customer base and position our company for the future,” he explained.

Jervis has been with P/K Lifestyles as Vice President and joined P/Kaufmann nine years ago. Prior to that, he was selling curtain fabrics for Crestmont, a converter.

“I’ve also resumed export sales for all divisions of P/Kaufmann,” he said.

The new Western Textiles curtain fabric lines will be shown at the U.S. jobber market in April and also during Proposte in Como.

“American converters have value again to the international market. By converters carrying up to 50 colors, customers no longer have to carry so much stock,” he said,

Just back from Heimtextil, Jervis felt the biggest show on the planet had come back strong with many American converters and staff there to buy.