NEW YORK, New York — The Campaign for Wool was launched into the US interiors sector with an all day event and night time party at Bryant Park here.

The park fountain became a wool sculpture; trees were wrapped in wool felt; carpets, upholstery and bedding brought a colorful accent to the green park and the stars of the show were the real-life sheep which of course is where the wool story all begins.

While the sheep were raised in upstate New York, The Wool Campaign champions wool wherever the sheep are grown—UK, Australia, New Zealand, USA.

The Campaign for Wool launch seeks to build an understanding of the natural sustainability of wool as a fiber type for interior textile applications. Wool is a breathable fiber while being inherently flame retardant and is utilized in high end contract applications. Fountain of Wool

UK based  Camira a corporate sponsor for upholstery at the launch. Camira’s Director of Business Development Paul Bennotti attended the event with his New York sales reps. Camira is marketing its upholstery directly to the A/D community.

Camira is privately held UK textile company with two manufacturing facilities in England (in Huddersfield and Nottingham) and a mainland European manufacturing plant in Lithuania.

The company’s North America operation is centered in Indianapolis, IN, where it holds stocked inventory and operates a cut yardage program for rapid distribution throughout North America.