ALICANTE, Spain — Naturtex sales of high end woven synthetic leather rugs, trims and fabrics  produced a 35 percent sales gain  in 2013 with more of the same expected in 2014 according to Sales Manager Fernando Belso.

Since 1997, Naturtex has developed a line of synthetic woven leathers for the home fabrics and trim industry using techniques developed in the apparel and handbag industry he says, a business started by his father in 1959. Fernando and his brother are running the business today. Fernando Belso

Naturtex is selling woven synthetic leather used in headboards and ceilings and its rugs deck the floors of some major hotel properties in Europe including the Hyatt Marrakech.

The company originally bought the special looms to weave the collections of synthetic leather trim and fabrics which combines the use of natural materials like linen, raffia, cotton and chenille into new looks for the hotel room and high end residential applications. Naturtex markets the lines of high end rugs, trims and fabrics to the jobber worldwide as well as to architects and specifiers and retailers. Naturtex has one sales agency in the USA in Novus, headed by Stefano Scarmana in Austin, Texas. In Europe, Naturtex sells directly to the high end furniture stores and interior designers in 27 countries, Belso explains.