BRUSSELS-- Textirama vzw, the fair organisation of MoOD- Meet only Original Designs, has acquired Indigo Brussels Home Edition from Première Vision S.A. 

“This acquisition is a new step in the strategic positioning of MoOD - Meet only Original Designs,” according to Patrick Geysels, director of MoOD.

“Textirama considers the take-over of Indigo Brussels Home Edition as a logical evolution, but also as a strategic choice for the expansion of the unique position of MoOD. MoOD is the only show in the trade fair market that focuses on direct contact with producers of upholstery fabrics and window and wall coverings. In doing this, quality and creativity play a key-role. Therefore, the choice for Indigo Brussels Home Edition, the absolute market leader with regard to textile design, is a strategic asset for the organization,” he says.

“Première Vision S.A.’s choice to sell Indigo Brussels Home Edition to Textirama is the result of a strategic refocusing of all its activities by concentrating exclusively on the fashion industry,” according to Gilles Lasbordes, General Manager of Premiere Vision.             

At the same time, the decision is also the logical consequence of more than 10 years of partnership, in which MoOD and Indigo Brussels Home Edition were organized side by side and during which both fair organizations supported each other intensively, Geysels and Lasbordes say. As a result of that cooperation, Première Vision’s management considers Textirama to be the natural acquirer of Indigo Brussels Home Edition and stresses the importance of the strengthened future synergy between both fairs, that will even increase the interaction and the efficiency. MoOD management stresses it will ensure the continuity of this recipe for success and will strengthen it in the future.

The sister fairs were already organized together when MoOD was still known as Decosit. Back then Decosit concentrated exclusively on upholstery. In 2009 however, the product range was extended to window and wall coverings. After Decosit’s name was changed into MoOD - Meet only Original Designs, both fairs remained linked inseparably.