BRUSSELS — MoOD is promoting the reindustrialization of Europe through innovative textiles, especially from start-up companies, in this year’s three day event September 11, 12, and 13.

 “We currently find ourselves in a transitional space which will determine the future of the textile industry,” said Patrick Geysels, general manager of MoOD.  MoOD is becoming more and more specialized by hall to meet the needs of the specialists who attend each year, Geysels pointed out. MoOD concentrates its 200 plus largely European and Turkish exhibitors in the fields of upholstery, mainly in Hall 11; curtains in Hall 7 and contract in Hall 9. The show is structured around the specialist buyer in each area, he said. Patrick Geysels, General Manager Textirama vzw

“Textiles has everything it needs to be the first to flourish again provided it’s carried by ground breaking innovations,” Geysels added. “The Fair is doing everything it can to bring innovative textiles to the show floor. Startup companies will be invited for the first time to show their innovative textile products and a special seminar for the use of textiles in architecture is planned for September 12.”

Each hall with a have its own focus, he said. Hall 9 is geared to Contract and is sponsored by Trevira®CS; MoOD is also flanked by Indigo with 100 sellers of original artwork at the entrance of MoOD in Hall 9. Outdoor fabrics occupies the space between Hall 7 and 11; Tends is the focus in Hall 11 at the ‘Fluxus’ Café. Hall 7 is the Discovery Zone, which includes yarns and is also the location of the Blue Drop Award winners for Innovation.  This will also be the location for startup companies invited to the Fair where 150 innovative samples from exhibitors will be on display. Also, the two best startup innovations will be highlighted.

Regarding this year’s trend book, ‘Fluxus’ means pure flow, Geysels said, and ties into the important art movement from the 1960’s. This was a transitional time for the world and Geysels feels it fits the current times as well. Even ‘change’ is changing, he said. Fluxus covers transition; Prorsum, which means straightforward, is symbolized by an aggressive color palette and Eccentrics is inspired by expensive materials. These are the three trend book themes for MoOD this year.