High Point — ''What is your niche?'' This was the opening question that Mitchell Gold, owner of the $60-million upholstery manufacturing operation of the same name, posed to buyers and exhibitors attending his July 14 presentation, which was sponsored by Fabrics and Furnishings International. He explained that focusing 10 years ago on what he wanted his company to be has contributed to his success. ''When we started the business, the idea…our niche or focus, if you will, was so simple it was incredible,'' said Gold. ''I had dealt with many manufacturers during my years in the home furnishings industry who didn't care about good service. What I wanted was to make comfortable, stylish dining chairs and provide the best service.'' Gold pointed out that the downfall of many companies is that they try to ''go in too many different directions'' instead of staying focused. ''We've evolved so that now we offer other seating besides just dining chairs, but we're still known for comfort, style and service.'' In his presentation, Gold also suggested that companies get back in touch with the passion involved in the design, production, and manufacturing process. ''We simply love what we do, and we make what we like. I love to come to work every day, and we've created a fun, energetic, inspiring environment for employees so that they love coming to work as well.'' Gold said his company made a bold move this year when it became the only home furnishings company in the industry to offer employees a daycare center – a $250,000-plus commitment. ''It was the morally correct thing to do. Mothers and fathers are burdened with what's happening to their children during the day. There is a lot of anguish while they are at work. To make your company really successful, you must make provisions for the working parent.'' The Mitchell Gold facility also offers a restaurant with a full-time chef, a gym, and outdoor eating or walking areas. ''The result of these efforts is that we get the best employees in an area of less than 2 percent unemployment (Taylorsville, N.C.). We get the cream of the crop and we keep them.'' Finally, Gold shared that another key to his success has been partnering with fabric mills. ''We don't just buy from mills, we really buckle down and become a partner to them. We discuss needs and problems. This is how we achieve on time every time. We get the best service from them possible.''