Microfibres Buys Anderson Assets
April 19, 2000
Anderson, S.C. – Anderson Marketing Inc. has sold certain assets to Microfibres Inc. for an undisclosed price.
The assets purchased by Microfibres include the trade name 'Anderson Marketing,' the copyright to all of the Anderson designs as well as all of its production equipment.
Effective immediately, all Anderson orders will be produced by Microfibres. Sales and product development will continue to be handled by the previous owner, Joe Naus, who has become the exclusive sales representative for the Anderson Marketing line, a division of Microfibres, Inc. Joe Naus was the founder of the Anderson-based flock fabric converter which started operations in 1988.
"At this stage of my life, production and staffing got to be too much of a chore in a market which has less than two percent unemployment," said Naus.
"I enjoy marketing, designing, traveling and seeing my customers. This new arrangement allows me to do that," he said. "Anderson Marketing is a logical fit with the long-term global strategy for Microfibres," said Jim McCulloch, CEO of Microfibres. "It will be a totally separate line from Microfibres with its own designs, sales representation and will focus on the promotional end of the global market. This allows our designers and sales agents to put more emphasis on the middle upholstery category which is the fastest growing segment in the global fabric market."
Microfibres is reportedly the largest producer of nylon velvets in the world with headquarters in Pawtucket, R.I., and a European operation based in Laarne, Belgium.
The assets purchased by Microfibres include the trade name 'Anderson Marketing,' the copyright to all of the Anderson designs as well as all of its production equipment.
Effective immediately, all Anderson orders will be produced by Microfibres. Sales and product development will continue to be handled by the previous owner, Joe Naus, who has become the exclusive sales representative for the Anderson Marketing line, a division of Microfibres, Inc. Joe Naus was the founder of the Anderson-based flock fabric converter which started operations in 1988.
"At this stage of my life, production and staffing got to be too much of a chore in a market which has less than two percent unemployment," said Naus.
"I enjoy marketing, designing, traveling and seeing my customers. This new arrangement allows me to do that," he said. "Anderson Marketing is a logical fit with the long-term global strategy for Microfibres," said Jim McCulloch, CEO of Microfibres. "It will be a totally separate line from Microfibres with its own designs, sales representation and will focus on the promotional end of the global market. This allows our designers and sales agents to put more emphasis on the middle upholstery category which is the fastest growing segment in the global fabric market."
Microfibres is reportedly the largest producer of nylon velvets in the world with headquarters in Pawtucket, R.I., and a European operation based in Laarne, Belgium.
