NORTHAMPTON, United Kingdom — Matthew Crew has joined Pavilion Creative Interiors following the 2005 sale of Tru Textiles, a company he founded after leaving UK converter Crowson. During his tenure at Crowson, Crew was managing director reporting to Derek Crowson. Crew was also a partner in the purchase of Whiteheads Fabrics from the South African owner in 2005.

"With my knowledge and experience gained over the past 28 years in the trade, I have joined the Pavillion to diversify its commercial activities and will be launching its first two collections in January 2011," said Crew.

Pavilion Textiles Ltd, a British-based private importer of sheer curtains and fabrics for more than two decades, specializes in the voiles market and serves the largest stocked collection in the UK market, according to Crew. It sources production globally and distributes fabrics and curtains from a factory in Northampton, England. The factory serves as a distribution center and make-up facility for both made-to-measure and ready-made panels and curtains. 

"We are mainly trading in the UK but we are looking forward to Heimtex as an opportunity to cement relations with national wholesalers from the global markets," said Crew. "I have already secured agreements in Australia, New Zealand, South Africa, Spain, Kenya, Greece, Germany, Austria and Portugal and am actively seeking partners in all commercial markets."

Pavillion serves its export partners with weekly indent service for air shipment in an effort to eliminate risk with stock and it provides marketing solutions in sampling formats.

"We are working with some of the best manufacturers in the global market and in doing so we are producing high quality decorative furnishing fabric collections that are aspirational and affordable as cost becomes a more important issue today," said Crew. "My designs are my own commissions, so owning something unique and exclusive to our business is something wholesalers can rest assured and trade with confidence knowing their product is genuinely exclusive."