Marriott Announces Plans for Great Room Concept
January 20, 2006
WASHINGTON, D.C. – Marriott International recently unveiled plans for its great room concept, which will be introduced at select Marriott Hotels & Resorts and Renaissance Hotels & Resorts in 2006.
The new concept will initiate a transformation of public spaces, focusing on four zones: the welcome zone, the individual zone, the social zone and the business zone.
It knocks down architectural barriers and conforms to the 24/7 work patterns of business travelers today, providing spaces that allow guests to mix business with pleasure.
"With our great room concept, guests can tailor the use of these marvelous spaces to their own needs, just like they do in their own homes. Last year we launched a guest room that could easily be adapted to individual and unique needs. Now we are doing the same with our lobbies," said Mike Jannini, executive vice president of brand management, Marriott International.
The concept was developed with the help of consulting firm IDEO, who found that today's business travelers use public spaces in vastly different ways than a traditional hotel design encourages. Many are likely to participate in "relaxing work" or "social business," both of which mix work and play.
Marriott has also recently taken its personalized service to a new level with its launch of "Spirit to Serve Our Guests."
The new program will fully engage the customer. "Marriott's Spirit to Serve Our Guest approach makes the customer feel recognized and special from the very beginning. We are combining nearly 80 years of service leadership with technology innovation to make personalized travel easier and faster than ever, and our guests love it," said Amy McPherson, executive vice president, sales and marketing.
The new concept will initiate a transformation of public spaces, focusing on four zones: the welcome zone, the individual zone, the social zone and the business zone.
It knocks down architectural barriers and conforms to the 24/7 work patterns of business travelers today, providing spaces that allow guests to mix business with pleasure.
"With our great room concept, guests can tailor the use of these marvelous spaces to their own needs, just like they do in their own homes. Last year we launched a guest room that could easily be adapted to individual and unique needs. Now we are doing the same with our lobbies," said Mike Jannini, executive vice president of brand management, Marriott International.
The concept was developed with the help of consulting firm IDEO, who found that today's business travelers use public spaces in vastly different ways than a traditional hotel design encourages. Many are likely to participate in "relaxing work" or "social business," both of which mix work and play.
Marriott has also recently taken its personalized service to a new level with its launch of "Spirit to Serve Our Guests."
The new program will fully engage the customer. "Marriott's Spirit to Serve Our Guest approach makes the customer feel recognized and special from the very beginning. We are combining nearly 80 years of service leadership with technology innovation to make personalized travel easier and faster than ever, and our guests love it," said Amy McPherson, executive vice president, sales and marketing.