Saint-Georges, Quebec, Canada–Machell Apple will join the Victor Group as the ‘director of new development initiatives.’

This newly created position within Victor’s contract fabric business has the responsibility of identifying and initiating new business and product opportunities within the contract market segment according to Alain Duval, president and CEO, Victor Group.

Apple has a combined 24 years of experience in the textile industry, most recently as senior creative director for Valdese Weavers, Inc. where she worked for the past 14 years.  

Working from her home office in Newton, North Carolina, Apple will report to Martin Bourque, director of business and product development for Victor’s Contract Business Unit based in St. Georges, Quebec.