NEW YORK, New York — With a new boutique opening in San Francisco and another planned for Los Angeles, Holland & Sherry continues to expand into new areas and markets, according to Bryan Dicker, president of Holland & Sherry Interiors. 

The company produces its custom collections in its Chile-based mill and will be showing for the first time at MoOD.  “We have adapted the attitude of being ‘leaner and meaner,’ compared to our competitors,” said Dicker. “One thing that surprises people is that we have high end products and people are shocked when they see our prices against our competitors’.”

In addition to the offices and showrooms, Holland & Sherry introduced a few new designs to go along with its embroideries, as well as a new wallpaper collection. 

“We just recently opened an office in Dubai and we are looking to open one in the Far East,” said Dicker. “We are also looking to expand in Russia and become more active.” Bryan Dicker

Holland & Sherry made a splash last year when it introduced a custom embroidered rug collection in New York to go along with its embroidery collection. It offers these custom embroidered rugs while using the same facility as its embroidered fabrics. 

“The custom embroidered rugs gives us a product in an industry where there is not much change,” said Dicker. “These are substantially different. No one really has anything like it. It really opened up doors for us.”

Holland & Sherry was founded in 1836 in London and consists of apparel and interiors divisions.  It has showrooms in New York City, Chicago, San Francisco, Washington, DC, London, and Paris, and is looking to open more offices worldwide.        F&FI