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Lenza Debuts Branded Readymade Line

January 17, 2003

Bursa - Cegi, a private label readymade producer for some of the world's best known brands in Germany, England and Ireland, is setting its sights on producing its own collection under the Lenza label.

Lenza will be appearing at Heimtextil 2003 for the first time in an effort to build its branded readymade business, said Emin Yasar Guven, general manager. His wife Feliz Banu Guven is the textile engineer.

Lenza has several customers in Germany, England and Ã…merica. but wants to increase its own branded export business in the future.

''There is a tremendous demand for readymade and there aren't enough producers to fill it,'' he said.F&FI


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