Lanscot Foam Backs Target Energy Crunch
October 1, 2001
HIGH POINT — Lanscot Arlen is reintroducing thermal-backed window fabrics based on current energy shortages in the U.S.A and in other parts of the globe. "We are introducing 24 new designs with 12-15 more in work," said Bob Woodcock, president.
"We don't do wet-prints and haven't done them for 25 years. Thermal-backed transfer prints is our big push, he said immediately before Decosit. The balance of the effort is yarn dyed jacquards and 118 inch embroidered sheers," said the 42-year veteran of the textiles industry.
The broad line of thermal backed jacquards, cotton fabrics, printed jacquards, plains and transfer prints and dobbies, is available on all product lines but sheers. The thermal backed category was first innovated and introduced by Lanscot in 1970 during the last energy crisis.
"It accounted for $20 million in sales at that time," said Woodcock.
"We'll be happy to generate $10 million in sales as a goal with thermal backed products this time around," he said. Lanscot now offers 50 basecloths with thermal backing to the jobber, retailer and readymade manufacturer. "We were the only company making thermal backed product in the '70s and we're still the only company making it now," Woodcock explained. Although the process is not patented, it takes special equipment and know how to use it. Lanscot has the equipment and knowledge of the thermal coating process.
"We're innovating this product category into the market. We're differentiating these products with more transfer printed designs and special base cloths." He said the price for thermal backing is $1 more per yard. It is available to healthcare and contract users. "Innovation in base cloths is the key to selling prints," said Woodcock. "Over 50 percent of our business today is prints. Design, color, plus the diversity of base cloths makes us unbeatable in this category."
"We don't do wet-prints and haven't done them for 25 years. Thermal-backed transfer prints is our big push, he said immediately before Decosit. The balance of the effort is yarn dyed jacquards and 118 inch embroidered sheers," said the 42-year veteran of the textiles industry.
The broad line of thermal backed jacquards, cotton fabrics, printed jacquards, plains and transfer prints and dobbies, is available on all product lines but sheers. The thermal backed category was first innovated and introduced by Lanscot in 1970 during the last energy crisis.
"It accounted for $20 million in sales at that time," said Woodcock.
"We'll be happy to generate $10 million in sales as a goal with thermal backed products this time around," he said. Lanscot now offers 50 basecloths with thermal backing to the jobber, retailer and readymade manufacturer. "We were the only company making thermal backed product in the '70s and we're still the only company making it now," Woodcock explained. Although the process is not patented, it takes special equipment and know how to use it. Lanscot has the equipment and knowledge of the thermal coating process.
"We're innovating this product category into the market. We're differentiating these products with more transfer printed designs and special base cloths." He said the price for thermal backing is $1 more per yard. It is available to healthcare and contract users. "Innovation in base cloths is the key to selling prints," said Woodcock. "Over 50 percent of our business today is prints. Design, color, plus the diversity of base cloths makes us unbeatable in this category."
