Lucknow, Uttar Pradesh -- Alankrit Rural Welfare Society has launched a refreshing new range of curtains, cushions, table linen, and hand embroidered bags under the brand name Koncept’s.

The brand’s merchandise follows an English colour palette fused with Indian motifs and earthy designs. “The quality of our products speaks for itself,” says the proud brand proprietor, Manju Jalota. “We try and create a product which is innovative, competitive and cost effective. The basic essence is to keep yourself in the market,” further explains Jalota.

Koncept’s uses handmade fabrics and organza, silks, georgettes, chiffons and cotton to produce its fine collection. The range is available at affordable price points.

The brand has made its presence felt in Paris, UK, Turkey, Denmark, Singapore, Bangkok, Colombo, Dhaka and UAE. It is now looking forward to making an entry into the US and European market.

Headquartered in Lucknow, Uttar Pradesh, the company has been in the business for 20 years now and has carved a niche for itself in its respective domain as exporter and manufacturer.