Knoll Introduces High End Textile Brand Knoll Luxe
August 27, 2008
NEW YORK, New York — Knoll will be actively marketing to the residential interior designer for the first time with Knoll Luxe, a new brand of high-end textiles that was introduced in the spring and recently went on the market.
"Residential designers have probably been specifying our products, but this allows us to tap into the market more," said Dorothy Cosonas, Knoll's creative director and designer of the line. "I researched the color palette a lot and what high-end corporate, hospitality and residential markets want to see."
Cosonas spent more than a year developing the line and choosing nine mills in eight countries to produce the brand's debut offering. India, Belgium, Holland, Germany, New Zealand and the U.S. are among the mills utilized.
"We're offering more well-rounded fabrics, the difference [with this line] being that it's all about luxurious fibers, more fine design and unique craftsmanship depending on the mill we went to for each pattern," she said. "Over time, you really get to know what a mill brings to the table. We work with over 80 mills at Knoll, and I brought in four new ones for Knoll Luxe — smaller, more specialized mills to give a more unique look."
Currently available in 10 patterns and 71 colorways, highlights of the line include Mohair Prima, which is cross-dyed, features one of the highest piles on the market and is woven in Holland and Jaipur, a unique tunic-inspired design made in India with hand-guided embroidery machines. For North Island, a boucle texture, Cosonas worked with a New Zealand mill to develop a blend of 98 percent wool and two percent nylon to achieve texture and depth in the fabric. According to Cosonas, the line has already been ordered by hospitality, private aviation, residential and private office markets.
Cosonas cited fashion as a major influence for the line, and said that as the line evolves guest collaborators will be brought in to create their own Knoll Luxe collections.
"A big driver is fashion and how it reinvents itself to the masses," she said. "I try to do that here with Knoll. Luxury to me is what people want at a gut level. It's up to me to make sure it's a strong and consistent point of view rooted in classic modernism. That will be the mantra for this brand."
Cosonas also said sustainability is important to Knoll as a whole. "In terms of Knoll Luxe, I wanted to keep it a cleaner point of view and let the fibers speak for themselves."
The fabrics include materials that are made in whole or in part with natural and rapidly renewable fibers, and Galloway, Stirling and Garden City patterns have no backing or finishes and are recyclable. Knoll Luxe fabrics are also Greenguard certified to guarantee they do not emit toxins in indoor spaces.
The next Knoll Luxe collection will be launched in November. Although she could not release the name, Cosonas said the collection will be created with a high end fashion designer.
"Residential designers have probably been specifying our products, but this allows us to tap into the market more," said Dorothy Cosonas, Knoll's creative director and designer of the line. "I researched the color palette a lot and what high-end corporate, hospitality and residential markets want to see."
Cosonas spent more than a year developing the line and choosing nine mills in eight countries to produce the brand's debut offering. India, Belgium, Holland, Germany, New Zealand and the U.S. are among the mills utilized.
"We're offering more well-rounded fabrics, the difference [with this line] being that it's all about luxurious fibers, more fine design and unique craftsmanship depending on the mill we went to for each pattern," she said. "Over time, you really get to know what a mill brings to the table. We work with over 80 mills at Knoll, and I brought in four new ones for Knoll Luxe — smaller, more specialized mills to give a more unique look."
Currently available in 10 patterns and 71 colorways, highlights of the line include Mohair Prima, which is cross-dyed, features one of the highest piles on the market and is woven in Holland and Jaipur, a unique tunic-inspired design made in India with hand-guided embroidery machines. For North Island, a boucle texture, Cosonas worked with a New Zealand mill to develop a blend of 98 percent wool and two percent nylon to achieve texture and depth in the fabric. According to Cosonas, the line has already been ordered by hospitality, private aviation, residential and private office markets.
Cosonas cited fashion as a major influence for the line, and said that as the line evolves guest collaborators will be brought in to create their own Knoll Luxe collections.
"A big driver is fashion and how it reinvents itself to the masses," she said. "I try to do that here with Knoll. Luxury to me is what people want at a gut level. It's up to me to make sure it's a strong and consistent point of view rooted in classic modernism. That will be the mantra for this brand."
Cosonas also said sustainability is important to Knoll as a whole. "In terms of Knoll Luxe, I wanted to keep it a cleaner point of view and let the fibers speak for themselves."
The fabrics include materials that are made in whole or in part with natural and rapidly renewable fibers, and Galloway, Stirling and Garden City patterns have no backing or finishes and are recyclable. Knoll Luxe fabrics are also Greenguard certified to guarantee they do not emit toxins in indoor spaces.
The next Knoll Luxe collection will be launched in November. Although she could not release the name, Cosonas said the collection will be created with a high end fashion designer.
