BURSA, Turkey — Kadifeteks, (KETS) considered the largest upholstery mill in Turkey today, producing 1.5 million meters of fabric each month, has added ‘Easy-Life’ stain release capabilities to its new polyester based fabric lines as an added benefit to its customers with no additional product cost as well as a new line of outdoor fabrics named ‘Sunline.’

The KETS brand is also working on an Easy-Life formulation for its acrylic lines in the near future, according to Mustafa Ragip IP, marketing manager. “We’re strong in acrylic chenille production and we are still working on the Easy-Life finish here. The fluorochemical technology makes it possible to remove stains with soap and water,” he said. “The technology is being offered as a benefit to the customer without any increase in the cost of product.” KETS hopes this advantage puts them ahead of the competition in the customers’ eyes in what has become an extremely competitive marketplace. Ragip IP said that KETS is facing increased raw material costs almost every month which it has absorbed to make its products very competitive. Mustafa Ragip Ip with Adam Mutlu

Adam Mutlu, the KETS finishing manager was available to show how ketchup stains clean up with soap and water in real life demonstrations during MoOD in September.

“Upholstery is a commodity today,” Ragip IP said. “Most of what we sell is in the $5-$10 range. We started to develop this stain release feature four years ago. With Easy-Life, our products will not accept the stain in the weave. Once you get a stain in the weave, you normally can’t remove it. With Easy-Life, you can clean out the stain even if it gets into the weave,” he said. Kadifeteks employs 1,050 people in its mills working 24/7, Ragip IP said.

‘Sunline,’ the new outdoor brand, uses Dralon® staple acrylic in what is a piece dyed fabric. This is KETS’ first effort in outdoor fabric. Within two years, KETS also expects to enter the contract fabric market, Ragip IP added.   F&FI