Justina Blakeney Creates New Valdese Line
May 12, 2017
VALDESE, N.C-- – Valdese Weavers has teamed up with designer Justina Blakeney for her first fabric collection to be launched at June Showtime.
Blakeney is the Los Angeles-based artist best known for ‘Jungalow,’ her blog which has an audience of more than two million people who love her colorful, bohemian style, according to Valdese.
“Justina’s free-spirited aesthetic translates well into textiles,” says Valdese Weavers Chief Creative Officer Laura Levinson, “and it adds a design offering to our product lineup that meets the needs of the Millennial generation.” The Millennial Generation refers to those people who were born between 1978 and 2004 and are between the ages now of 13-39.
The new collection is said to be a youthful group of patterns with an eclectic palette, all based on Blakeney’s original artwork. “Each design tells a story of a place I've traveled to, an important moment in my life, or something that inspires me about my neighborhood in Los Angeles,” Blakeney says. I'm thrilled to bring these designs into people's homes and can't wait to see how they get used."