TORONTO, CANADA--Joanne Fabrics/ JF Fabrics Inc. has hired Lisa Nicholl to its management team as creative director, a new position. She reports to Shelley Hovesen Camilleri and her sister Kim, both principals in the company. Nicholl was previously with inVU Drapery Company a Toronto based company that is no longer in business. In her new post, Nicholl is responsible for Joanne’s merchandising and design direction 

“In addition, Lisa will be leading our marketing department to continue to grow and strengthen our brand position,” according to Hovesen Camilleri. In the past two plus years Joanne has added two new product categories, wallcoverings and hardware.

“With aggressive growth targets, we need the power of marketing behind us to bring customer awareness to the fact that Joanne/JF is no longer just fabrics, but embraces the entire home furnishings spectrum,” she said.