TORONTO, CA. -- Joanne Fabrics, which markets its US lines under the JF Fabrics brand, has made a deal with Wes Mancini Ltd. to be the exclusive distributor of its rug collection according  to Lisa Nicholl, Joanne's  creative director. 

On a wholesale level- prices range from $2500- $21,000 (that’s a combination of US and Canadian) USD for standard sizes up to 10x14. There are four standard sizes-6x9 8x10, 9x12, 10x14 and then custom. There are 16 patterns in 59 sku's in all and the rugs are handmade in India.

This is a new category of product for Joanne, a major fabric wholesaler in Canada and the US. Other benefits of the program include loaner samples available in 2’x2’ and same day shipping.

"Our rugs will be available to the trade by catalogue, on our website and will be featured in select showrooms across North America," Nicholl pointed out. "We are launching with the first 59 sku's but as in all of our categories, plan to expand quickly. We feel that perhaps the most compelling piece is the fact that our rugs are in stock. It is rare in the rug industry. Often designers and their clients must wait months. It’s a sizeable investment as you could imagine however it is a part of our company’s mission to be 'always in stock'. This holds true to all of our categories."