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JAB Introduces European Collections for North America

May 25, 2010

BIELEFELD, Germany — Shortly after announcing the sale of Stroheim to Fabricut, JAB Anstoetz rolled out three new European fabric collections: Soleil Bleu, Chivasso, and Jab Anstoetz. Launched in May across the US and Canada, the leading fabric editor is now positioned to establish its home-based European brands in its North American market.

Fusing tradition with contemporary, the Soleil Bleu collection brings a palette of Mediterranean hues to North American themes, evoking a warm feeling of summer.

As a contrast to Soleil Bleu, Chivasso offers more neutral grey, white, ivory and warm camel tones to its dramatic textures of rustic linens and iridescent surfaces.

Included in the collection are a series of bold black and white combinations, as well as a wide variety of wallpapers to pair with the fabrics. Beyond its line of textile and wall coverings, JAB will remain the provider of its former Stroheim decorative hardware line, which offers a number of metal and wood rods and finials ranging in style from chic to



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