JAB Adds ‘Sara and Sue’ Brand Retail Shops;
September 30, 2016
BIELEFELD, FDR—JAB, one of the largest wholesalers of fabrics in the world today and now in its third generation ownership by the Anstoetz family, has opened three retail shops under the ‘Sarah & Sue’ brand in Bielefeld (JAB headquarters), Köln and Paderborn, Germany.
The stores opened in 2016.
This is JAB’s second entre into the retail field having successfully built a chain of golf shops in the German speaking area.
The Sarah & Sue outlets offer curtains, cushions, throws and home accessories as well as an active online ordering system for German speaking consumers and designers. It is understood to be the pet project of Ralph Anstoetz, one of the principals of JAB but he was not available for comment.
The Initial rollout of the stores is in Germany but further expansion might be planned elsewhere—at least in the German speaking area of Europe according to a company spokesperson.
“For the moment there are no expansion plans for foreign countries, and we therefore see no sense in making Sarah & Sue known in the US,” she says.
“We do not want to create a need if we don't offer the possibility to order Sarah & Sue goods from the USA.”
The Anstoetz family, which is quite comfortable in the retail arena, also acquired the Golf House retail chain in 2010. Ralph Anstoetz is known to be an avid golfer.
The Golf House group has 21 branches in Germany, six branches in Austria and one branch in the Czech Republic (28).
The strongly expanding Golf House group is considered the leading specialist retailer in continental Europe and direct shipper in the German and Austrian golf market. Golf House was established in the market 40 years ago.
Over the years, JAB has made opportunistic purchases which blend with its culture. It has also demonstrated success with several acquisitions of other wholesalers like Chivasso and brands like Gardisette. JAB is now growing its retail presence with outlets that are not competitive to the JAB brand.
JAB was founded in 1946 by Josef Anstoetz and is celebrating its 70th birthday in 2016.