PLAINFIELD, Indiana — J. Ennis Fabrics, a Canadian based fabric wholesaler has launched its first performance finish brand, Endurepel™ Shield. This is part of J. Ennis Fabrics’ commitment towards establishing premium options for consumers throughout the upholstery textiles marketplace. Endurepel Shield is said to provide woven fabrics with anti-stain and moisture repellent technology, combined with easy cleanability features and odor protection. This performance finish was launched during June 2016’s ITMA Showtime and “has already seen great reception amongst customers,” according to Jim Ennis, President and CEO of J. Ennis Fabrics. “Consumers want quality paired with ease of use,” he says. “The application of Endurepel Shield enhances our already high-performing fabrics giving us a true performance textile that is easy to clean.” “Endurepel Shield is different from other finishes already on the market because it has no adverse effects on a fabric’s inherent characteristics. In other words, breathability, hand and features such as fire retardancy remain unchanged,” Ennis explains.