TEL AVIV — Nachik brand is growing an average of five percent a year with 2015 slightly better than that according to Nachik Weberman, the principal. ‘Nachik’ is the only home grown editeur in Israel today with its own collection of fabrics that is sold globally since it was started in 2009, he says. Today, wholesalers in 30 plus countries carry the Nachik line under their own private brands.  The minimum order is one piece per color of this upholstery driven line. “The main obstacle to our success is the high cost of logistics in Israel. We handle the shipping as efficiently as possible and the customers pay for it.” The leading export market for Nachik is the UK followed by the USA which is growing faster right now. “There is so much on offer in the market. Stores are so well stocked with samples; you have to be outstanding to survive,” says ‘Nachik,’ a nickname for Menachem, his full first name. “Good product is just the start. The customer wants a long term partnership with the supplier.”  He is currently focused on strengthening his relationships with existing distributors and adding customers in new markets. With 20 years in the business, Nachik originally wanted to be a lawyer. ”I love the textiles industry. It is a cozy world with nice people. I prefer to work with the local distributor in each country.” Nachik is serving new customers in Japan and China. He makes all of his sample books in China today, 200-300 books per collection according to the needs of his customer. He’s also reengineering his fabrics to qualify for contract jobs, he says. “I’m working with hospitality specialists in the USA. This segment of our business has really grown.” “Our main launch for Nachik occurs at Heimtextil Frankfurt each year,” he says. This year, we are showing a washed away look, a stonewashed cotton in light and heavier versions for upholstery in 30 colors matched with three dimensional stonewashed jacquards—120 items total,” he says. Nachik also has its ‘Stardust’ velvet program and its ‘Wild West’ faux leather collection in 90 sku’s with all designs created in house with his design team. ‘Rainbow’ is a multicolor plain and space dyed yarn fabric collection. Nachik does two collections a year. Elite also distributes his products. About 80 percent of the line is produced in China with four to six suppliers. “We have no quality problems with our suppliers and the pricing is steady,” Nachik explains. “Even companies with offices in China are still purchasing directly from Nachik. Nachik’s sister company is Elite, the wholesaler started in 1972 by Nachik’s parents, Zvi & Zehava Weberman. Unfortunately, Mrs. Weberman passed away last year and left the family with an unbelievable void. Recently, Keren Dekel Weberman, Nachik’s sister joined the Elite Company as General Manager, taking some of the duties of Mrs. Weberman and also of Nachik , who is busy full time with all things ‘Nachik.’ The companies are run separately but Nachik is still part of the Board of Directors for Elite. Elite is getting more heavily involved in the contract business in Israel and Europe, Nachik says.