VALENCIA, Spain — Aznar Textil, S.A., a 130 year old textile manufacturer has increased its turnover by 16% in the last five years during one of the worst downtowns Europe has ever seen, according to Eduardo Aznar, General Manager.

“We produce Plains, Jacquards, Sheers, Printed Fabrics, Flame Retardant fabrics, Green Products and Smart Products.

Our competitors are mainly from Italy and Turkey. Our design and quality are better than the Chinese, we don’t have a minimum order and we have our references in stock, so our delivery time is fast. (You don’t have to wait five to six weeks for production plus another 4 weeks for transportation). Eduardo Aznar

Aznar said he now plans to develop more upholstery lines which at present, is only five percent of his business while still managing Aznar’s huge business for Bon Drap® drapery fabrics. 

In addition, Aznar said the company has increased its export sales from 65% of turnover to 75%. Our Key to survival has been to change and focus on New Products, New Concepts such as Green Products or Smart Products, New markets: new countries and contract business. Also we have worked a lot internally to improve our service, investing in IT technologies and improving productivity in the company.

“We also intend to open our B2B web for our customers where they can place orders and check our stock positions,” Aznar stressed. 

Aznar’s success is based on a mix of variables; “our team, company values, over 130 years experience and our product catalogue. We manufacture and export to over 85 different countries. Our minimum order is one roll with competitive pricing and an all-year-round service without interruption,” Aznar adds.

“Our business has grown in exports, mainly improving cross-selling to our customers in markets where we are already selling: Europe, USA, Latin America, North Africa and the Middle East.”

Aznar’s price range covers 2€ to 8€ in 140cm, and from 4€ to 16€ in 280/300/310cm.