NEW YORK, New York — Muhammed Saleem, Director of Sufi Weaving Industries (Pvt.) Ltd in Faisalabad, Pakistan has taken office space on New York’s Broadway in order to market bedding under the Home Textile America brand. Sufi is a regular exhibitor at Heimtextil in Hall 7.  Sales are well into the eight-figure range. Saleem says business is up 15 percent this year. This is a vertical greige goods mill with 600 employees that has been supplying piece goods for bedding since 1971. This is an American corporation with a warehouse in Linden, NJ, which stocks ready-mades and piece goods for bedding. “The customer picks the base cloth and we do the rest to finish the product,” Saleem explains. He sells direct to medium sized bedding retailers and is now looking for larger retail accounts. “We work with K-Mart in Australia. We also sell blackout to converters in 1,000 yard minimums,” he says.  “Its gotten to the point where I think there is a better profit margin in finished bedding than there is in greige goods,” the young Saleem says. He is the Export Manager for the mill and is personally spearheading the finished bedding venture for the past two years. He ought to know what he’s talking about since he’s one of four brothers running Sufi Weaving.  The other brothers are: Abdullah Ahmad, manager of the US office; Abdul Wahid, production manager along with Abdul Khaliq.  Maybe the biggest accomplishment lies with the father of the four boys because there are a total of seven brothers in the family!