NEW DELHI, India — Export Promotion Council for Handicrafts (EPCH), Ministry of Textiles, and Government of India has created impressive trade show infrastructure to hold large exhibitions. The Council is engaged in promotion of Indian home furnishings & handicrafts as well project India’s image in the international markets as a reliable supplier of high quality home furnishings. “ We participates in over 40 specialized international trade fairs, organize 4 major trade fairs in India: Home Expo India will be show cased to source the best that India has to offer for global buyers in home furnishings, textiles, furniture, house ware & decorative’, said Rakesh Kumar, Executive Director, EPCH, New Delhi. Home Expo India will be show cased these during 15-18 April 2012, at Greater Noida, expressway, New Delhi & expects over 5,000 buyers. Rakesh Kumar

But the challenges for show organizers lie in expanding the current base of visitors and adding more foot prints from wider international buyers than before. Speaking on visitor’s promotion, Rakesh said that the efforts are on to bring in buyers is undertaken and will further penetrate to reach buyers in untapped markets so far. “ We are watching the situation where America is showing signs of recovery though Europe is subdued, which are major markets for our exhibitors: And we will exploit Russian and East European markets, while Japan buyers have been historically positive and is growing”, he observed. EPCH wants to focus on non-traditional targets (geographic regions) and when America bounces back and Europe streamlines economically, the buyers will multiply. The promotional efforts have begun and will have a positive effect, he added. The large Indian domestic demand is another advantage and prospectus is bright”, he noted further.  Also, EPCH provide professional advice and services to members in areas of technology up-gradation, quality and design improvement, standards and specifications, product development, innovation etc. Over 10 professional home decor specialists from Philippines are also employed to boost creative & design capabilities further in creating new products, he concluded.”   F&FI